Malcolm's Towbars, established in 1960, are situated in Rathmines, Dublin 6 and are one of the country’s leading towbar specialists distributing for one of Europe’s main towbar manufacturers. Apart from towbars they also stock a wide range of 4x4 Accessories, Roof Racks, Van Accessories and Cycle carriers.
Malcolm's already had a website for a number of years but the lack of a proper content management system meant that even the smallest update to the site required a great deal of effort. This was compounded by the fact that the data on their products was regularly being updated by the manufacturers.
During the initial meetings with Malcolms it became apparent that they already had a process internally for managing the data on each of their products - which worked. The issue was that this process was not being implemented when it came to updating their website.
Festino Solutions analyzed the data, adding additional metadata and delivered a content management system which enabled this data to periodically bulk update the website. Instead of introducing a whole new process we made the website work with their existing process, saving time, money and duplication of effort.
Once the process of updating the website was resolved, we still had to deal with the frequently changing manufacturers product data. By leveraging REST endpoints offered by the manufacturers we were able to synchronize our product data at the touch of a button without any manual user data entry.
These two enhancements (along with many others) have resulted in a fresh, up-to-date, low maintenance website.
ResponsiveSite is now responsive adapting to any screen size to provide the optimum viewing experience whether that is desktop, tablet or mobile.
Product data synchronizationGone are the days of manually updating product data with the manufacturer. Now at the click of a button the data is synchronized.
Ad words visibilityMalcolms now have full visibility into what Ad campaigns/keywords are working when it comes to bringing users to their site and ultimately submitting a contact form.
Malcolm's Towbars Feedback
Festino Solutions did a brilliant job in both designing and developing our site Malcolms.ie and the impact of the site has exceeded our expectations. We continue to receive excellent service and support from Festino Solutions and we would highly recommend their services.
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